Privacy Policy

Useful Software Technology Sdn Bhd ("Useful Software", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platforms, and services — including our e-commerce platform, CRM system, AI agents, custom software solutions, and cloud hosting services (collectively, the "Services").

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when using our Services, including:

• Account information: name, email address, phone number, company name, and password when you create an account.
• Business data: inventory records, customer data, sales transactions, and other business information you input into our e-commerce, CRM, or custom software platforms.
• Communication data: messages, inquiries, and feedback you send through our contact forms, live chat, or email.
• Payment information: billing details required to process payments for our Services. Payment processing is handled by third-party payment processors; we do not store full credit card numbers.

1.2 Information Collected Automatically

When you access our Services, we may automatically collect:

• Device information: device type, operating system, browser type, and unique device identifiers.
• Usage data: pages visited, features used, actions taken, time spent on pages, and referring URLs.
• Log data: IP address, access times, and server logs.

1.3 AI Agent Interactions

When you interact with our AI agents (chatbots, support bots, or automation agents), we collect the content of those conversations to provide and improve the service. AI conversations may be reviewed by our team for quality assurance purposes.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services.
• Process transactions, manage your account, and send related information including confirmations and invoices.
• Operate our e-commerce platform features such as inventory tracking, order management, and payment processing.
• Deliver CRM functionality including customer profile management, automated campaigns, and communication logging.
• Power AI agent features including customer support automation, lead qualification, and operational monitoring.
• Respond to your inquiries, provide customer support, and send administrative communications.
• Analyze usage trends to improve our products and user experience.
• Detect, prevent, and address technical issues, fraud, or security breaches.
• Comply with legal obligations and enforce our Terms of Service.

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: We share data with third-party vendors who assist us in operating our Services, such as cloud hosting providers, payment processors, email delivery services, and analytics providers. These parties are contractually obligated to protect your data.
• AI model providers: Content from AI agent interactions may be processed by third-party AI model providers to deliver our AI features. We select providers with strong data protection practices.
• Legal requirements: We may disclose your information if required by law, legal process, or government request.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• With your consent: We may share information for any other purpose with your explicit consent.

4. Data Security

We implement industry-standard security measures to protect your data, including SSL/TLS encryption, access controls, regular security audits, and daily backups. Our cloud infrastructure is designed for enterprise-grade reliability with 99.99% uptime. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our Services. We may also retain data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. Business data you input into our platforms (inventory, customer records, etc.) remains available to you for as long as your subscription is active. Upon account deletion, we will delete or anonymize your data within 90 days, except where retention is required by law.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Data portability: Request your data in a structured, commonly used format.
• Objection: Object to the processing of your data in certain circumstances.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at privacy@usefulsoft.my.

7. Malaysia Personal Data Protection Act (PDPA)

As a company registered in Malaysia, we comply with the Personal Data Protection Act 2010 (PDPA). We process personal data in accordance with the seven data protection principles under the PDPA: the General Principle, Notice and Choice Principle, Disclosure Principle, Security Principle, Retention Principle, Data Integrity Principle, and Access Principle. You have the right to access and correct your personal data, and to withdraw consent for processing by contacting us.

8. Third-Party Services

Our Services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with through our platform.

9. Children's Privacy

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Effective Date" above. Your continued use of our Services after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: